Terms of Service

1. Who we are

Setless ("Setless", "we", "us", "our") is a service operated by Hooma Ltd, a company registered in England and Wales, registered office: 167-169 Great Portland Street, London W1W 5PF, United Kingdom.

You can contact us at:

• General: support@setless.app
• Legal: legal@setless.app
• Privacy: privacy@setless.app

2. Definitions

• "Service" means the Setless platform at setless.app, including the website, API (when available), and any associated applications.
• "Account" means your registered user account on the Service.
• "You" means the individual or organization that registers an Account.
• "Subscription" means a recurring paid plan (Starter, Pro, or Studio).
• "Credits" means the unit of consumption for image generation; one credit equals one generated image.
• "Content" means any data you upload (including product images, brand assets, prompts) and any data the Service produces on your behalf (including generated images).
• "AI Content Policy" means the policy available at setless.app/ai-content-policy, which forms part of these Terms.
• "Privacy Policy" means the policy available at setless.app/privacy, which describes how we handle personal data.

3. Eligibility

To use Setless you must:

• Be at least 18 years old;
• Have legal capacity to enter into a binding contract under the law of your jurisdiction;
• If registering on behalf of a company, be authorized to bind that company to these Terms.

We do not knowingly provide the Service to anyone under 18. If we discover an Account belongs to a minor, we will terminate it.

4. Account registration

You agree to provide accurate registration information and keep it up to date, keep your password and login credentials confidential, be responsible for all activity on your Account, and notify us immediately at support@setless.app if you suspect unauthorized access.

One person or organization may operate one Account unless we expressly permit otherwise. Sharing access across multiple businesses requires the Studio tier and only within the seat allocation of that plan.

5. Subscriptions and credits

5.1 Plans

We offer three subscription tiers — Starter, Pro, and Studio — billed monthly or annually. Current prices, credit allocations, and feature differences are published at setless.app/pricing and incorporated by reference.

5.2 Billing

Monthly subscriptions are billed every 30 days from the date of first purchase. Annual subscriptions are billed once per 12-month period. All charges are in US dollars (USD). Applicable sales tax or VAT is added at checkout. Payment is processed by Stripe, Inc.; we do not store full payment card details.

5.3 Auto-renewal

Subscriptions automatically renew at the end of each billing period at the then-current price. You may cancel at any time before the next renewal through your Account settings. Cancellation takes effect at the end of the current billing period.

5.4 Credit allocation and expiry

• Free credits (granted on signup) do not expire while your Account remains in a trial state. They are forfeited if you delete your Account.
• Subscription credits — monthly plans are granted on each billing date and expire at the next billing date. They do not roll over.
• Subscription credits — annual plans are granted in full at the start of the annual period and expire at the renewal date 12 months later.
• Purchased credits (from one-off credit packs) do not expire while your Account remains active.

5.5 Spending order

When you generate images, credits are consumed in this order: free credits first, subscription credits next, purchased credits last.

5.6 No cash value

Credits are not money. They cannot be exchanged for cash, transferred to another Account, or refunded outside of the cancellation and refund processes described below.

5.7 Plan changes

Upgrades during a billing period are charged on a pro-rated basis and additional credits are granted proportionally. Downgrades take effect at the end of the current billing period; no refund is issued for the unused portion of the higher tier. Annual subscriptions cannot be converted to monthly mid-period.

5.8 Cancellation and refunds

You may cancel at any time through your Account settings. We do not issue automatic refunds for unused portions of paid periods. Refund requests for special circumstances may be considered on a case-by-case basis by contacting support@setless.app. We comply with applicable consumer protection laws including the UK Consumer Contracts Regulations 2013 where they apply.

5.9 Auto-refill

If you enable auto-refill for credits, you authorize us to charge your saved payment method when your credit balance drops below the threshold you specify. Auto-refill is opt-in and may be disabled at any time.

5.10 Failed payments

If a payment fails we will attempt to recover it for up to 14 days. During this time your Subscription enters a past-due state. If we cannot recover payment, your Subscription is canceled and unused subscription credits are forfeited.

6. Acceptable use

Your use of Setless is also governed by our AI Content Use Policy, which describes the categories of content you may and may not generate. Violations may result in content removal, Account suspension, or termination without refund.

In addition, you agree not to:

• Reverse engineer, decompile, or attempt to extract the source code of the Service;
• Use automated means (scrapers, bots) to access the Service except via our published API;
• Attempt to circumvent rate limits, concurrent shoot limits, or asset limits;
• Resell, sublicense, or redistribute access to the Service without our written permission;
• Use the Service to compete directly with Setless (e.g., to train a competing AI image generation product);
• Use the Service in a way that could harm, disable, or impair the Service or interfere with other users' use;
• Upload malicious code or attempt to compromise our systems;
• Misrepresent your identity or affiliation;
• Violate any applicable law in your use of the Service.

7. Intellectual property

7.1 Our IP

The Service, including all software, designs, trademarks, and documentation, is owned by Hooma Ltd or our licensors and is protected by intellectual property laws. These Terms do not grant you any rights to our IP except the limited license to use the Service.

7.2 Your Content

You retain all rights, title, and interest in Content you upload, subject to the AI Content Policy. By uploading Content, you grant Setless a limited, worldwide, non-exclusive, royalty-free license to host, store, process, transmit, and display your Content solely for the purpose of providing the Service to you.

7.3 Generated outputs

• You own the commercial rights to the images Setless generates for you from your Content and prompts.
• We do not claim ownership of generated outputs.
• We retain the right to use anonymized, aggregated metadata about generations for analytics and product improvement.
• We will not use individual generated outputs for marketing or display in our public Explore surface without your explicit, prior, written opt-in.

7.4 House assets

Models, Scenes, and Products published by Setless as templates in the Library remain our property. When you clone a template to your own Library, you receive a non-exclusive license to use the cloned asset within the Service. You may not extract template assets for use outside the Service.

7.5 Feedback

If you send us feedback, suggestions, or ideas about the Service, you grant us a perpetual, irrevocable, royalty-free license to use that feedback without obligation to you.

8. Third-party services

The Service integrates with third-party providers including Stripe (payments), Firebase (authentication), Cloudflare R2 (storage), fal.ai (image generation), Anthropic (AI), Google (Gemini reference generation), Resend (email), and PostHog (analytics). Your use of these integrations is also subject to each provider's terms and privacy policy. We are not responsible for the acts or omissions of third-party providers.

9. Service availability

We provide the Service on a best-effort basis. We do not guarantee continuous, uninterrupted, or error-free operation. We may modify, suspend, or discontinue any feature at any time, with reasonable advance notice for material changes that affect paying subscribers.

Scheduled maintenance windows will be communicated where possible. Unscheduled outages will be addressed as quickly as commercially reasonable.

10. Suspension and termination

10.1 By you

You may terminate your Account at any time via settings or by emailing support@setless.app. Termination ends your access to the Service. Generated content stored on your Account will be deleted within 30 days of Account termination unless legal retention obligations require otherwise.

10.2 By us

We may suspend or terminate your Account, with or without notice, if you materially breach these Terms or the AI Content Policy; we are required to do so by law; your use poses a security, legal, or reputational risk to Setless or other users; or your payment is overdue beyond the recovery period. Where reasonable and lawful we will give you notice and an opportunity to cure before terminating.

10.3 Effect of termination

On termination, your right to use the Service ends immediately. Sections 7 (IP), 11 (Disclaimers), 12 (Limitation of Liability), 13 (Indemnification), and 16 (Governing Law) survive termination.

11. Disclaimers

We do not warrant that the Service will meet your requirements; the Service will be uninterrupted, timely, secure, or error-free; generated images will be accurate, free of artifacts, or suitable for any particular commercial use; or the Service will be compatible with all browsers, devices, or third-party services.

AI-generated content may contain inaccuracies, unintended artifacts, or unexpected results. You are responsible for reviewing all generated outputs before commercial use.

12. Limitation of liability

We are not liable for any indirect, incidental, special, consequential, exemplary, or punitive damages, including loss of profits, revenue, data, goodwill, or business opportunities, even if advised of the possibility.

These limitations do not apply to liability for death or personal injury caused by our negligence; liability for fraud or fraudulent misrepresentation; or any liability that cannot be excluded or limited under applicable law.

13. Indemnification

You agree to indemnify, defend, and hold harmless Hooma Ltd, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising out of or relating to your Content (including product images you upload); your use of the Service; your violation of these Terms or the AI Content Policy; or your violation of any third-party right, including intellectual property, privacy, or publicity rights.

We will give you prompt notice of any claim and reasonable cooperation in the defense.

14. Changes to these Terms

We may update these Terms from time to time. Material changes will be communicated by email at least 30 days before they take effect, except where immediate change is required by law. Continued use of the Service after changes take effect constitutes acceptance of the updated Terms. If you do not agree with the changes, you must stop using the Service before they take effect.

15. Notices

Notices to you will be sent to the email address associated with your Account. Notices to us must be sent to legal@setless.app and to our registered office address. Notices are deemed received 24 hours after sending by email or three business days after sending by post.

16. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales. Any dispute arising out of or relating to these Terms will be resolved exclusively in the courts of England and Wales, except where applicable consumer law requires otherwise.

Consumers resident in the European Economic Area or the United Kingdom retain the right to bring proceedings in the courts of their country of residence where required by mandatory local law.

17. General

• Entire agreement: These Terms, together with the Privacy Policy and AI Content Policy, constitute the entire agreement between you and us regarding the Service.
• Severability: If any provision is held unenforceable, the remaining provisions remain in effect.
• No waiver: Our failure to enforce a provision is not a waiver of our right to do so later.
• Assignment: You may not assign these Terms without our written consent. We may assign them in connection with a sale, merger, or reorganization.
• Relationship: Nothing in these Terms creates a partnership, employment, or agency relationship between you and us.
• Force majeure: Neither party is liable for failure to perform due to causes beyond reasonable control.

18. Contact

Questions about these Terms? Email legal@setless.app.

Hooma Ltd
167-169 Great Portland Street, London W1W 5PF, United Kingdom