AI Content Use Policy

1. Scope

This policy governs your use of Setless for:

• Product images you upload as Content;
• Model and Scene assets you create or modify;
• Text prompts and descriptions you provide;
• Images the Service generates on your behalf.

You are responsible for ensuring every input and output complies with this policy and with all applicable laws in your jurisdiction and the jurisdictions of your customers.

2. What you can generate

Setless is purpose-built for these use cases:

3. Models are synthetic — no real people

Every "Model" available in Setless is an AI-generated synthetic persona. None of our House Models depict real individuals, living or deceased.

You may not:

• Upload reference images of real people (including yourself, employees, friends, family, or strangers) for the purpose of generating a likeness;
• Engineer prompts or descriptions to produce a synthetic Model that resembles a specific real person;
• Attempt to create or share a Model that could reasonably be mistaken for a real, identifiable individual;
• Use Setless to produce content that could be classified as a deepfake or non-consensual likeness;
• Upload, request, or generate any imagery depicting a person under 18 years old, regardless of styling or context.

If you need to feature a real person in your marketing, do so outside Setless and only with their explicit written consent to use their likeness for the specific purpose.

4. Product images must be yours

By uploading a Product image you represent and warrant that:

• You own the product depicted, or you have explicit permission from the owner to use the image in this way;
• The product image does not infringe any third-party intellectual property right;
• The product itself does not infringe any third-party trademark, copyright, or design right;
• You have all necessary rights to reproduce, modify, and generate derivative imagery from the product image.

We may remove product images and disable Accounts that violate third-party IP rights upon receipt of a valid takedown notice under the DMCA or equivalent law.

5. Prohibited content categories

You may not use Setless to generate, upload, store, or distribute content that falls into any of the following categories:

5.1 Sexual or suggestive content

Nudity (partial or full), explicit sexual acts, sexualized poses or framings, fetish content, or content intended to arouse. Lingerie and swimwear photography is permitted only in conventional fashion contexts; explicit or sexualized framings of these categories are not.

5.2 Content involving minors

5.3 Hate, harassment, and discrimination

Content that promotes or glorifies discrimination, hatred, or violence against individuals or groups based on race, ethnicity, national origin, religion, sex, gender identity, sexual orientation, disability, age, or other protected characteristics. Use of hate symbols, slurs, or supremacist iconography is prohibited.

5.4 Violence, weapons, and gore

Imagery depicting realistic violence, weapons in active use, blood, gore, or graphic injury. Stylized references to weapons within obvious fashion contexts (e.g., a vintage holster as costume) may be permitted; ambiguous cases should be avoided.

5.5 Illegal activity and dangerous content

Content promoting illegal drugs, illegal goods, terrorism, self-harm, suicide, eating disorders, or other dangerous activities.

5.6 Intellectual property infringement

Content reproducing trademarks, brand logos, characters, or design marks you do not own or have permission to use. This includes adding visible logos of brands you do not represent to generated outputs, replicating a specific designer's distinctive look in a way that constitutes passing-off, or copying copyrighted artwork.

5.7 Impersonation and deception

Content that impersonates real brands, businesses, or individuals; deepfakes or face-swaps depicting real people; misleading marketing claims; or content designed to deceive consumers about the source or nature of a product.

5.8 Religious, political, and ideological misuse

Content that uses religious symbols, political figures, or political ideology as fashion or marketing devices in ways that are exploitative, offensive, or misleading.

5.9 Public health and safety

Content promoting medical or health products with unverified claims, content depicting fashion in inherently dangerous contexts (e.g., in the middle of a highway), or content that could foreseeably cause harm if imitated.

6. Output ownership and commercial use

Subject to your compliance with this policy and the Terms:

• You own the commercial rights to all images Setless generates for you;
• You may use generated outputs for any lawful commercial purpose, including e-commerce listings, marketing, and advertising;
• We do not claim ownership of the outputs;
• We will not use individual outputs for marketing or display in our public Explore surface without your explicit, prior, written opt-in;
• We retain the right to use anonymized aggregate metadata (e.g., total shoots generated, popular scene types) for analytics and product improvement.

This grant is conditional. Outputs generated in violation of this policy do not vest any rights in you and may be removed at our sole discretion.

7. Reporting violations and takedowns

If you believe content on Setless violates this policy, infringes your rights, or otherwise breaches applicable law, report it to:

report@setless.app

For copyright takedowns under the U.S. Digital Millennium Copyright Act (DMCA), include:

• Your full name, address, phone, and email;
• A clear description of the copyrighted work allegedly infringed;
• The URL or location of the allegedly infringing material;
• A good-faith statement that the use is not authorized;
• A statement under penalty of perjury that the information is accurate and you are authorized to act;
• Your physical or electronic signature.

We will review valid notices and, where appropriate, remove or disable access to the identified material within three business days. We may also notify the user who posted the content and provide an opportunity to submit a counter-notice.

8. Enforcement

We may take any of the following actions in response to violations of this policy:

• Warning — for minor, first-time violations;
• Content removal — affected Content (uploaded or generated) is removed without refund of credits used;
• Feature restriction — temporary loss of access to specific Service features;
• Account suspension — temporary suspension while we investigate;
• Account termination — permanent loss of access, with no refund of subscription fees or credit packs;
• Legal action — including civil claims and referral to law enforcement where conduct is criminal.

Severe violations — including any content involving minors, non-consensual intimate imagery, or threats of violence — result in immediate termination without warning and reporting to relevant authorities.

9. Our discretion

We reserve sole discretion to determine whether content violates this policy. We may decline to generate, store, or display content even where the policy is silent on the specific case if we believe the content presents legal, reputational, or safety risk to Setless, our users, or third parties.

We may also use automated systems to detect prohibited content. Detection is not perfect — both false positives and false negatives occur. If you believe content was incorrectly flagged, contact support@setless.app.

10. Your responsibilities

You remain solely responsible for:

• Ensuring you have all necessary rights to inputs you upload;
• Ensuring outputs you publish comply with applicable advertising, consumer protection, and product liability laws;
• Obtaining any required consents from individuals whose likeness, name, or property appears in your outputs;
• Disclosing AI-generated content where required by applicable law or platform rules (e.g., some advertising platforms require disclosure of synthetic media);
• Handling your customers' personal data lawfully when using Setless outputs in your own marketing.

11. Changes to this Policy

We may update this Policy to address new content categories, regulatory changes, or operational learnings. Material changes are communicated by email at least 30 days before they take effect, except where immediate change is required by law or to address acute harm. Continued use after changes constitutes acceptance.

12. Contact

Questions about this Policy? Contact legal@setless.app.

Reports of violations or takedown notices: report@setless.app.

Hooma Ltd
167-169 Great Portland Street, London W1W 5PF, United Kingdom

This Policy is part of our Terms of Service.